News

Forbes has featured ENSO's innovation, highlighting how more efficient, less polluting tyres are essential for EVs.

“No tyre will last forever, but we can make them a lot better than they are made today. Carmakers can engineer vehicles to reduce tyre wear, they can make them less heavy, reduce the torque or change the size of the tyre. However, while the tyre on a new vehicle has been engineered with the OEM’s approval, there's no control what happens in the aftermarket.”

“Tyre pollution is very serious,” says Erlendsson. “We're exposed to more PM 2.5 and PM 10 dust from tyres than tailpipes, but where's the regulation against that? The Euro 7 regulation is flawed because it only applies to new vehicles, not the tyre aftermarket. It's also flawed because the level will probably be put where it will be easy for the top tier tyre manufacturers to achieve. They cannot even agree today how they're going to create the tyre wear mechanism measurements, nor where the level of the pass-fail will be set. So unlike energy efficiency and safety or noise, there's no rating. It'll either be good or bad, but it'll only be good or bad for new vehicles. It won't take care of the problem for the aftermarket, which is 80% of the volume. So we're still going to be faced with cheap imports of inferior products.”

“Ultimately, altruism is great, but you need to make it profitable,” concludes Erlendsson. “If the raw materials for more efficient tyres are fundamentally more expensive, you can only pivot to these materials if you change the underlying business model. The top tiers choose not to do this because it's not economic for them to do so, rather than because it's technologically challenging. They don't do it because they can't make it as profitable as the current status quo.”

FORBES - JUNE 2023

ENSO is very proud to be featured extensively by Reuters, highlighting how we can extend EV range and reduce tyre pollution.

"The unintended consequence of electric cars is we'll have more tyre pollution unless we have better tyres," said Enso's Erlendsson, whose tyres, in testing emit 35% less than premium EV tyres from major manufacturers.

For EVs to be successful at scale they need to be equipped with better tyres.

REUTERS - MAY 2023

ENSO has launches its tyre store in London, offering its range-extending EV tyres to the London electric taxi market.

Thank you TAXI NEWSPAPER for covering our launch.

TAXI MAGAZINE - MARCH 2023

The Guardian has featured ENSO's trial results from London FreightLab, along with a new report on tyre pollution from Imperial College London.

"Scientists are “increasingly concerned” by the health impact of air pollution produced by the wear of vehicle tyres. The particles are especially damaging due to the toxic chemicals they are made from, say the scientists from Imperial College London. The warning follows UK government data that shows significantly more tiny pollution particles now come from tyre erosion than are emitted from vehicle exhausts."

"However, trials of new types of tyres sponsored by Transport for London (TfL) found they could result in up to 35% less emissions. The EU is also due to regulate tyre emissions in a world first, with new standards due to be in force by mid-2025. A new type of tyre, designed by the startup company Enso specifically for electric vehicles (EVs) and to produce less tyre wear, was tested recently in a six-month trial sponsored by TfL and using dozens of vans operated by Royal Mail and the delivery company DPD."

"The results showed that Enso’s tyres produced less tyre pollution and were more energy efficient than budget range tyres, meaning greater range per battery charge. They were also equal to or better than premium tyres, and the company said they would cost 10% less."

THE GUARDIAN - FEBRUARY 2023

ENSO is proud to announce its innovative Pay-Per-Mile tyre for LEVC London electric taxis, to be launched in collaboration with ZETI, our digital fleet financing partner.

Thank you AUTOCAR for covering our launch.

AUTOCAR - AUGUST 2022

ENSO is very excited to be at the Goodwood Festival of Speed, to commercially launch the ENSO TX1, the world’s first ‘A’-rated EV tyre developed to extend the range of London’s electric taxis.

ENSO is very proud to showcase its EV tyres at the EVS35, the International Electric Vehicle Symposium & Exhibition in Norway, in partnership with the Society of Motor Manufacturers and Traders.

SMMT PRESS RELEASE - JUNE 2022

Enso Tyres is delighted to announce that it has been nominated to The Earthshot Prize, in the 'Clean Your Air' category. Thank you Cranfield University!

CRANFIELD UNIVERSITY - APRIL 2022

ENSO and Wastefront AS, the Norwegian waste tyre recycling company, announced today a strategic partnership, which will see ENSO incorporate Wastefront’s recycled carbon black (rCB) in its tyres, providing ENSO with a fully circular recycling outlet for its used tyres, delivering circularity as part of its Extended Producer Responsibility (EPR).

NORTH EAST TIMES - MARCH 2022

WASTEFRONT PRESS RELEASE

ENSO, the world’s first sustainable tyre company, is very proud to announce that it is the first tyre company in the world to achieve B Corporation (B-Corp) Certified business status - a designation awarded to organisations excelling in making a sustainable and ethical impact, and striving for an inclusive, equitable, and regenerative economy.

TIRE TECHNOLOGY INTERNATIONAL - MARCH 2022