ENSO TO BUILD $500M, FIRST OF ITS KIND CARBON-NEUTRAL TIRE FACTORY IN AMERICA

ENSO, the tire technology company that makes better tires for electric vehicles (EVs), has signed a Letter of Interest (LOI) with the Export-Import Bank of the United States (U.S. EXIM Bank) to establish a groundbreaking carbon-neutral tire factory in America. U.S.-based technology partners Rockwell, global sustainable development firm Arup and US-based investors 8090 Industries and Galway Sustainable Capital, are supporting ENSO.

The first-of-its-kind tire factory will be carbon-neutral without purchased offsets, utilizing carbon-neutral raw materials, building materials and 100% renewable energy. In its first phase, the factory will produce 5 million EV tires by 2027 and create 600 jobs, rising to 2,400 jobs when built out to full production capacity of 20 million tires – 8% of America’s total annual tire market. The ENSO technology campus will integrate research and development with production under one roof to accelerate and scale innovation.

Announced at the SelectUSA Investment Summit in Washington DC, potential factory locations include Colorado, Nevada, Texas, and Georgia, with other states in consideration. The U.S., particularly California, has a significant EV consumer base and is leading efforts to regulate tire efficiency and emissions, making the U.S. the ideal market for ENSO.

ENSO CEO Gunnlaugur Erlendsson said, "The U.S. is the best place for ENSO to establish its first carbon-neutral tire factory. With strong regulatory support and a significant market opportunity, we are committed to bringing our innovative, low-emission, low-cost tires to American consumers. This factory will make tires more affordable, reduce tire pollution, create great jobs and drive sustainability in the U.S. tire industry.”

The U.S. regulatory environment strongly supports ENSO’s move to America. Initiatives like the Inflation Reduction Act have transformed the automotive sector and enabled more ambitious EPA (Environment Protection Act) emissions standards, paving the way for similar advancements in the tire industry. Programs such as the California Energy Commission’s (CEC) Replacement Tire Efficiency Program and the California Environmental Protection Agency’s (CalEPA) efforts to control toxic chemicals such as 6PPD in tires align with ENSO's goals, by setting out minimum efficiency and environmental standards for both new and aftermarket tires.

Tires are critical to keeping America’s economy moving. Without tires, all 275 million vehicles in the U.S. would grind to halt. Currently, the majority of tires sold in the U.S. are imported. This factory will help reduce America’s reliance on imports, enhancing domestic production capabilities. There is a big consumer appetite in the U.S. for ENSO’s tire innovation. Nearly half (47%) of Americans would be more encouraged to buy a set of tires if they were made in the U.S., 46% if they used fewer toxic materials, 43% if they produced fewer emissions, and 41% if they were made from recycled materials.

ENSO’s mission is to make EVs more successful and reduce tire pollution, saving costs for every American. ENSO’s tires already increase EV range by 10% and reduce particulate matter emissions by 35%. By producing fewer, longer-lasting tires with better technology, ENSO aims to cut tire pollution. 

Tire pollution is a significant issue, responsible for six million tons of particulate matter emitted globally each year. Tire pollution is a major contributor to ocean microplastic pollution and local air pollution, while tire production is carbon intensive and creates huge amounts of waste at the end of life. ENSO, a finalist in the ‘Clean Our Air’ category of The Earthshot Prize, the prestigious annual environmental award established by Prince William, is leading the way on environmental standards in the tire industry. ENSO is leading efforts to decarbonize the tire industry and is committed to completely phase out all fossil fuel based raw materials from its products by 2030, replacing them with bio-based renewable and low-carbon alternatives.

The U.S. has a major market opportunity to lead the transformation of the tire industry and to incentivize EV adoption. America doesn't make enough tires, and ENSO’s factory will be a major step toward achieving these goals, ensuring economic benefits and environmental sustainability for American consumers. This factory therefore represents a significant investment in setting a new standard for the future of American tire manufacturing.