November 19, 2021
ENSO WINS LA NEW MOBILITY CHALLENGE
ENSO, the UK company that has developed a revolutionary new tire for electric vehicles (EVs) has won the LA New Mobility Challenge. The Award was made at CoMotionLA that was sponsored by the Los Angeles Cleantech Incubator (LACI) and the UK Government. ENSO won the award for its radical approach to tire manufacturing; its tires increase EV-range while reducing both air pollution and micro-plastic tire particulate matter pollution, which is a major pollutant of the world’s oceans and rivers. By winning the award, ENSO will be fast-tracked for consideration into LACI's portfolio of sustainable mobility companies in the United States, contributing to ENSO’s future activity in Los Angeles and Southern California. ENSO also received a US$10k in prize money from LACI and CoMotionLA. Gunnlaugur Erlendsson, CEO and founder of ENSO Tyres: “Winning the ComotionLA Award is fantastic, as it places ENSO into the heart of America’s EV revolution that has strong origins in California. We are already doing so much in London, having implemented London FreightLab in partnership with the Mayor of London, with our innovation partners, DPD UK and Royal Mail. And now with our special partnership with LACI, ENSO will now have a platform in California to break into the US EV market, where the opportunities towards the US, and indeed globally, are considerable.” "