News - Page 2

Zeti Pulse highlighted ENSO’s progress in its newsletter, focusing on the company's tire innovations that improve EV range and reduce pollution. The piece reflects ENSO's impact on urban transportation sustainability.

Read the full article on Pulse.

ENSO was spotlighted in Forbes' article "Funding the Future: The Investment Potential Of Today’s Climate Tech," written by Dasha Shunina. The article highlights ENSO's innovative tire technology as an example of a startup driving impactful change in the climate tech sector. Thanks to Monette Stephens for the mention.

Read the full article on Forbes.

Forbes has featured ENSO's innovation, highlighting how more efficient, less polluting tires are essential for EVs.

“No tire will last forever, but we can make them a lot better than they are made today. Carmakers can engineer vehicles to reduce tire wear, they can make them less heavy, reduce the torque or change the size of the tire. However, while the tire on a new vehicle has been engineered with the OEM’s approval, there's no control what happens in the aftermarket.”

“Tire pollution is very serious,” says Erlendsson. “We're exposed to more PM 2.5 and PM 10 dust from tires than tailpipes, but where's the regulation against that? The Euro 7 regulation is flawed because it only applies to new vehicles, not the tire aftermarket. It's also flawed because the level will probably be put where it will be easy for the top tier tire manufacturers to achieve. They cannot even agree today how they're going to create the tire wear mechanism measurements, nor where the level of the pass-fail will be set. So unlike energy efficiency and safety or noise, there's no rating. It'll either be good or bad, but it'll only be good or bad for new vehicles. It won't take care of the problem for the aftermarket, which is 80% of the volume. So we're still going to be faced with cheap imports of inferior products.”

“Ultimately, altruism is great, but you need to make it profitable,” concludes Erlendsson. “If the raw materials for more efficient tires are fundamentally more expensive, you can only pivot to these materials if you change the underlying business model. The top tiers choose not to do this because it's not economic for them to do so, rather than because it's technologically challenging. They don't do it because they can't make it as profitable as the current status quo.”

FORBES - JUNE 2023

ENSO is very proud to be featured extensively by Reuters, highlighting how we can extend EV range and reduce tire pollution.

"The unintended consequence of electric cars is we'll have more tire pollution unless we have better tires," said Enso's Erlendsson, whose tires, in testing emit 35% less than premium EV tires from major manufacturers.

For EVs to be successful at scale they need to be equipped with better tires.

REUTERS - MAY 2023

ENSO has launches its tire store in London, offering its range-extending EV tires to the London electric taxi market.

Thank you TAXI NEWSPAPER for covering our launch.

TAXI MAGAZINE - MARCH 2023

The Guardian has featured ENSO's trial results from London FreightLab, along with a new report on tire pollution from Imperial College London.

"Scientists are “increasingly concerned” by the health impact of air pollution produced by the wear of vehicle tires. The particles are especially damaging due to the toxic chemicals they are made from, say the scientists from Imperial College London. The warning follows UK government data that shows significantly more tiny pollution particles now come from tire erosion than are emitted from vehicle exhausts."

"However, trials of new types of tires sponsored by Transport for London (TfL) found they could result in up to 35% less emissions. The EU is also due to regulate tire emissions in a world first, with new standards due to be in force by mid-2025. A new type of tire, designed by the startup company Enso specifically for electric vehicles (EVs) and to produce less tire wear, was tested recently in a six-month trial sponsored by TfL and using dozens of vans operated by Royal Mail and the delivery company DPD."

"The results showed that Enso’s tires produced less tire pollution and were more energy efficient than budget range tires, meaning greater range per battery charge. They were also equal to or better than premium tires, and the company said they would cost 10% less."

THE GUARDIAN - FEBRUARY 2023

ENSO is proud to announce its innovative Pay-Per-Mile tIre for LEVC London electric taxis, to be launched in collaboration with ZETI, our digital fleet financing partner.

Thank you AUTOCAR for covering our launch.

AUTOCAR - AUGUST 2022

ENSO is very excited to be at the Goodwood Festival of Speed, to commercially launch the ENSO TX1, the world’s first ‘A’-rated EV tire developed to extend the range of London’s electric taxis.

ENSO is very proud to showcase its EV tires at the EVS35, the International Electric Vehicle Symposium & Exhibition in Norway, in partnership with the Society of Motor Manufacturers and Traders.

SMMT PRESS RELEASE - JUNE 2022

Enso Tyres is delighted to announce that it has been nominated to The Earthshot Prize, in the 'Clean Your Air' category. Thank you Cranfield University!

CRANFIELD UNIVERSITY - APRIL 2022