News - Page 4

June 25, 2021

THE MEANING OF ENSO

We are often asked why we named our company ENSO. An ‘ensō’ in Zen Buddhism means a hand-drawn circle, created in a single brushstroke that symbolises strength, elegance, and the circularity of nature. Creating an ‘ensō’ circle relies on both concentration and mindfulness, clearing your mind while being fully present in the moment. When painted with black pigment, an ‘ensō’ also looks very much like a tire. As a company developing a circular business model for tires, we felt that ENSO gave us a clean and holistic tire brand that symbolised that we are looking to work in harmony with nature, to bring together sustainability and better performance for electric vehicles. Ultimately it is vital that we take better care of our nature, people and planet, to find a balanced way of living. We would love you to join us on this journey and become part of our circle

ENSO is delighted to announce its partnership with the London Electric Vehicle Company (LEVC), the manufacturers of the iconic London electric taxi, and ZETI, a UK FinTech that has financed fleets of electric taxis in London. LEVC is leading the charge to provide green mobility solutions that accelerate cleaner cities around the world. Based in Coventry, LEVC is world famous for developing the London black taxi cab. It is wholly owned by Geely, which also owns Volvo, Polestar and Lotus. ZETI is revolutionising transport financing, using technology and data to accelerate the adoption of zero-emission transport. ZETI is working with LEVC to provide fleets of electric taxis to operators in London, charging for those vehicles on a Pay-Per-Mile model. As such, they are an ideal partner for ENSO to deploy in London its Direct-to-Consumer, Tires-as-a-Service, ahead of our wider commercial roll-out. This unique partnership with LEVC and ZETI has been funded by the Niche Vehicle Network, and will deploy ENSO’s range-extending EV tires to over 100 of ZETI’s LEVC electric taxis later this year, targeting substantial improvements in EV range of ≥10%, while measuring tire performance and emissions. This opportunity represents both a strong collaboration with a leading EV-carmaker and a leading EV-fleet financier, and also provides a platform for ENSO to publicly demonstrate our better EV tires and our Direct-to-Consumer business model at scale here in London, ahead of our commercial launch.

What better way to announce the launch of our Crowdcube campaign than to set a World Hypermiling Record. ENSO is incredibly proud to have partnered with Mission Motorsport to smash the World Hypermiling Record on the Renault ZOE at Thruxton Race Circuit, on the very same day that we launched our crowdfunding campaign on Crowdcube. We are thrilled to announce that over the last 24 hours a Renault ZOE with ENSO’s range-extending EV tires has shattered the current World Hypermiling Record, achieving a staggering 475.4 miles (765.0 km) on a single charge – 124.5 miles more than the previous 351.0 mile record. An identical Renault ZOE, with its standard OEM tires, also achieved an impressive 424.7 miles. This means that the ENSO range-extending EV tires delivered a further 50.7 miles on the factory fitted OEM tires, and delivered an increase in EV range of 11.9%. Thank you to all who have backed us so far on Crowdcube. Together, we can go further than ever before. https://www.missionmotorsport.org/news/2021/6/10/hypermiling

ENSO is proud to announce it has secured funding from the UK Future Fund.

We’re now inviting our community of EV lovers to join this funding via Crowdcube.

You can access our campaign at www.crowdcube.com/ENSO

ENSO is proud to have been nominated as one of the hottest EV start-ups in the UK by UK Tech News. Thank you UK Tech News for this amazing recognition! https://www.uktech.news/news/hottest-ev-startups-of-uk-in-2021-20210326

ENSO is extremely proud to be an early signatory of the Terra Carta and is very proud to support HRH The Prince of Wales's Sustainable Markets Initiative.

Thank you Prince Charles for leading the way!

ENSO is very proud of being part of the UK virtual delegation to Los Angeles as part of the DIT's Future of Transport Month, affirming the UK's commitment to reach Net-Zero by 2050.

Thank you very much Department of International Trade and very special thanks to the British Consulate-General in Los Angeles.

ENSO TYRES Ltd is proud to announce that it has changed its name to ENSO Ltd.

As an English company we will continue to spell "tyres" correctly... except of course in North America.

ENSO is incredibly proud to be selected for the first TechNation Net-Zero Programme.

Tyres are the automotive industry’s big dirty secret, contributing enormously to carbon-emissions, air-pollution, ocean micro-plastic pollution and waste.

ENSO is very proud to be certified as a Solar Impulse Efficient Solution.

Thank you Solar Impulse Foundation and thank you very much Mr. Bertrand Piccard!